Online Ordering Strategy Introduction

In today's digital age, online ordering has become a crucial aspect of running a successful restaurant or food business. However, many establishments struggle to harness the full potential of online ordering systems. Are you one of them? This chapter serves as an introduction to our course on online ordering strategy, where we aim to address common mistakes and provide you with actionable solutions to optimize your online ordering approach. The goal is to provide you with the information needed to improve your online presence and attract more customers.

After working with restaurateurs over the last 30 years, I have learned that many focus on the business of providing good food and good service, but few have embraced technology and technological advances that can drastically help their business. In many cases, they make assumptions that are incorrect when it comes to online presence for the business. Don't let this happen to you.

Questions to Ponder

Are you blaming your online ordering system for low order numbers?

It's easy to point fingers at the online ordering platform when you're not receiving the order volume you expected. But is the system really at fault, or could there be other factors at play?

Have you signed up for multiple online ordering systems hoping for more orders?

In your quest to increase order numbers, have you spread your presence across numerous online ordering platforms? While it may seem like a good strategy, it often leads to confusion and inefficiency.

Do you have multiple websites with similar domain names for the same business?

Multiple websites for the same business can confuse potential customers and dilute your online presence. Is this strategy helping or hindering your online ordering success?

Are you offering customers multiple online ordering menus on your website?

While choice is usually a good thing, offering too many options can overwhelm and deter customers. Are you giving them too many choices of online ordering platforms?

The Need for Change

If you've answered "yes" to ANY of the questions above, it's essential to recognize that you may be doing it wrong. In this course, we'll explore the four most common mistakes made in online ordering strategies. We'll discuss why these errors can hinder your success and, more importantly, what you can do to improve your approach.

It's time to shift the paradigm and harness the full potential of online ordering. Let's dive into the next chapters and start transforming your online ordering strategy for the better.